Released on = March 14, 2007, 7:27 am

Press Release Author = Starr Tincup

Industry = Marketing

Press Release Summary = Software risk management firm chooses Starr Tincup for
marketing planning, research, infrastructure and programs

Press Release Body = FT. WORTH, Texas-March 14, 2007-Starr Tincup, an integrated
marketing firm for business-to-business software and services companies, today
announced the addition of a new client, Metallect.

Metallect provides application risk management solutions for companies that are
indistinguishable from their revenue-generating, proprietary software. The company
delivers services in the following categories: software risk management; change
management and acceptance; and IT governance and compliance.

"Metallect provides a 'must have' solution for companies that cannot bear the cost
of application downtime," said Bret Starr, principal and co-founder, Starr Tincup.
"Foresight into the potential risks and dependencies of software changes can save
companies untold millions in lost sales and customers. We are honored to carry
Metallect's message forward to the marketplace."

Starr Tincup will provide Metallect with a broad spectrum of integrated marketing
services including planning, research, infrastructure and programs. The goals for
the partnership between Metallect and Starr Tincup include an immediate impact on
revenue as well as the implementation of a sustainable sales and marketing process.

"Bret and William made it very easy to choose Starr Tincup," said Frank Auger, vice
president of marketing for Metallect. "Not only does their firm provide a proven
process for selecting and acquiring new customers, they have also created a pleasant
work culture that fits well with Metallect."

"Metallect is poised to make the leap from startup to market stalwart," said Guy
Hoffman, CEO of Metallect. "Starr Tincup's deep experience with innovative
technology companies makes them a good fit for our growth strategy. We look forward
to growing with them."

About Metallect
Metallect IQ is a risk management solution for owners of mission critical business
applications and those charged with managing those applications, providing
visibility analysis and enhanced compliance. For more information:
http://www.metallect.com or 972-424-5000.

About Starr Tincup
Starr Tincup is an integrated marketing firm for B2B software & services companies.
We help our clients market smarter! Our scope of services includes planning,
research, infrastructure and programs. Visit www.starrtincup.com or
http://starrtincup.blogspot.com to learn more about our firm.

Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com

Web Site = http://www.starrtincup.com

Contact Details = 1412 W. Magnolia Ave.
Suite 200
Fort Worth, TX 76104